I'm a storyteller newly based in Pittsburgh, PA.
I got my sea legs in public relations while serving on active duty in the Navy. I have 13+ years of public affairs/public relations and marketing experience ranging from leading a multimedia journalism team, covering academia, creating tourism & hospitality marketing strategies, serving as a public information officer for local county government, and working in a fast-paced agency environment.
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The New Pittsburgh Courier recognizes local young African American professionals who inspire others through their vision, leadership, exceptional achievements, and participation in community service. These are individuals who exemplify extraordinary stature, poise and integrity, and who continue to break the mold as well as affect change in their professions and community.
Awarded to one Florida Public Relations Asssociation chapter, state-wide, for exemplary digital communications strategy on web, social media, and supporting digital platforms.
NR NPASE West - US Navy Reserves
Awarded for exemplary digital communications strategy on web, social media, and supporting digital platforms.
U.S. Navy
U.S. Navy
Liberty University Lynchburg, Va.
Florida State University Tallahassee, Fla.
Florida State University Tallahassee, Fla.
• Align social media with corporate, marketing, and communications initiatives. • Stay up to date on industry trends to identify new opportunities for Unite Us. • Maintain best practice guides for corporate and individual channels. • Content sourcing, copy creation, scheduling, calendar management, and publishing cadence for key corporate channels (LinkedIn, Twitter, Facebook, Instagram). • Develop impactful content to level up UU's social reach with market audiences while ensuring copy is on-brand, on-policy, accurate, consistent with goals, and differentiated appropriately for each platform. • Enhance social media profiles for clarity and searchability. • Monitor social media day-to-day, respond to comments, identify and engage with industry influencers, and help drive crisis response on social media channels as needed.
• Develop digital marketing campaigns to promote products, programs, and impact. • Manage Bridgeway’s social media accounts for Bridgeway Capital, Creative Business Accelerator, and Monmade; platforms include Facebook, Instagram, Twitter, LinkedIn, and YouTube. • Identify stories to pitch to the press and write or work with contracted marketing agencies to draft and distribute press releases. • Plan and execute Bridgeway Capital marketing events. • Process sponsorship opportunities and fulfill sponsor benefits. • Field inquiries from media outlets. • Update media kits and boilerplate language. • Prepare staff for speaking engagements, features, and interviews. • Coordinate press events, such as ribbon-cutting ceremonies and filmed segments.
• Identified an opportunity to adjust our client's paid social media strategy in a fast-paced agency environment. As a result, Facebook metrics saw a 66% increase in impressions and 197% increase in engagements, 107% increase in link clicks, month over month. • Created corporate crisis communications strategy for in-house public relations team and launched crisis communications social media consultation service for external client portfolio. Both were leveraged to proactively communicate with key audiences in response to the Ukraine/Russia Conflict.
• Respond to media queries from the Pentagon Press Corps, including outlets such as AP and the New York Times, emphasizing strategic messaging and showcasing communications lines of effort. • Awarded 2021 Sailor of the Quarter Q3 for innovative communications strategy and exemplary leadership of junior communications personnel resulting in 4.25M total impressions on social platforms. • Awarded Graphic Designer of the Year, 2015, for a creative infographic educating Sailors on Ramadan in preparation for a port visit to Dubai during the religious holiday. • Develop, manage, and provide training on standard operating procedures for digital marketing and social media strategy. Assess strategy effectiveness on a quarterly basis.
• Collaborated with county partners to plan and facilitate county jail ribbon-cutting event resulting in 37 local media placements and attendance of 250+ community leaders. • Won Florida Public Relations Association President’s Award for innovative digital communications strategy on the web, social media, and supporting digital platforms.
• Led, strategized and evangelized content and relationships for all Five Star Property brands, including four property management companies and one apparel brand. • Won Florida Public Relations Association President’s Award for exemplary digital communications strategy on the web, social media, and supporting digital platforms.
• Led an internal marketing strategy that yielded Regis Corporation a 10% increase in employee referrals over the span of six months.
• Integrated audience insight data and university objectives to inform a groundbreaking content marketing strategy, resulting in 200%+ organic impressions across all social platforms.
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Pittsburgh, PA
Pittsburgh, PA
hi@danicaphillips.com
757.945.8066
